Google’s search engine’s competitors have always lagged far behind. Statista.com shows that Google’s overall share of all online searches conducted is around 86%-89% over the last ten years:
Find more statistics at Statista
While alternative search engines can generate some additional volume with less saturation by competitors, Google’s position makes it the place to be if you want to target the highest number of people at the exact moment they are looking for something you offer. The dilemma is that with so much share of the search market, Google has been able to take every advantage, especially when the advertiser is inexperienced.
Experience counts. We’ve seen some of Google’s recommendations work, while many others have been misleading, leading to increased wasted spend. We’ve also seen how much control Google has taken away from advertisers, making it harder to spend money efficiently. But most of all, we’ve seen how powerful Google Ads campaigns can be (when you know what you’re doing!).
Team up with experienced Google Ads experts and let’s hit the ground running!